You are probably already aware, Google ranks a page according to the number and quality of links leading to that page. For example, if your page has 100 quality links leading to it, it will rank higher than another page that has only 20 links pointing at it. Quality links come from pages that are themselves \”important\” (Google’s own terminology). Note that this is not a secret. Google actually publishes information about their ranking algorithm on their website. You can read it for yourself at http://www.google.com/technology/.
There are already some tips in webmaster circles about how to improve your ranking in search engine results on Google. 1. Get Those Inbound Links – Since Google ranks your pages according to the number of links pointing at your page, it stands to reason that you should try to get as many links pointing at your pages as possible. This is so obvious that I’m only mentioning it for completeness sake. 2. Your Title Tag – Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML tags in the section of your web page. If you use a Web editor that automatically inserts a title like \”New Page\”, remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature.
PageRank is one of more than 100 factors Google uses in the ranking of you website and your resulting position on their search engine. You get PageRank (PR) by having backward links from other website pages that have a higher PR rating than your site page the link is to. The PR of your site is updated about once of month when Google updates their database of web pages. For example if you have a backward link from a site that has a PR of 5, some of that PR be will transfered from their website to your website page they linked to. These links are called backlinks.Sites with high PageRank will get crawled by the search engine bots more often, and the crawls will be deeper. While Google takes into consideration the PageRank of your site, high PR doesn’t always equate to a higher Search Engine Results Position (SERP). You can have high PR and have a low SERP on a certian keyword phrase, while some other site can have low PR but have a high SERP on the same keyword phrase.
Does improving your page rank, increase sales? Maybe. Probably. Every business/website owner should understand the significance of page rank to their business. When you have a business website, you want people to visit it. The best way to ensure this is to have your site listed at least on the first page of the search results for a specific keyword. When a search engine is performing a search on a topic it looks at several things to determine how high the page will show up. (Keep in mind that search engines can change what they deem important at any time.) The search engine is looking at how popular the site is, meaning how many people have visited it. It looks at whether the site is truly relevant to the keywords that it is listed under and if it has some good content on it. And it looks to see if other sites are linking to it. Most of the time, a page with a higher ranking will list higher.