Article Marketing is one of the best ways to generate traffic to a website. You can tell by the enormous amounts of PLR articles being sold on the market such as membership sites or one-off purchases of a bunch of articles. So how do you actually use PLR articles for your article marketing strategy?
At the start you need to purchase PLR articles related to your niche and that the person or company who produced the PLR articles have a good reputation of producing quality content.
Here are the steps for writing articles using the PLR articles you have bought.
1. Grouping the articles
Once you purchase a good batch of PLR articles you should group the titles into categories. If your niche is ‘repairing computers’ then you should group the articles into ‘hardware repair’, ‘monitor repair’, ‘recommended services’ etc…
2. Writing your own titles
With these grouping you can scan the title and come up with several ideas of your own. Remember, a lot of the PLR articles being sold are advertised as being easy as copy and paste. You do not want to do that.
3. Copying content from different articles
Now that you have your own unique titles which you have by brainstorming from the titles of the PLR articles, you can now begin to copy and paste sections of the articles into one unique article.
Using this method, you have created an article which is almost unique.
4. Rewording the content
With the article you now need to rewrite it in your own words. This is not as difficult as it sounds. If a paragraph contains 3 sentences you can rewrite one sentence in your own words and for the other 2 sentences you can change some wordings around.
This is the correct way to use PLR articles if you want to submit them to ezine directories. The ideas do not need to be original but the wordings have to.
As you can see it needs work. PLR articles are not as easy as the sales webpage advertises it to be.
Once you have sufficient income from your online business, you can consider outsourcing rewriting articles to freelancers. This will save a lot of your time which can be spent on marketing your articles.
Article marketing is indeed very effective in driving targeted visitors to your website. I’ve been using this technique for years and have written a free ebook about it. From my readers’ response it is clear that not many people know how to use article marketing with PLR articles.
The majority of people copy and paste the articles onto their website and just change the name of the authors. The search engines will frown upon this as they consider it to be duplicate content since the same content is already published elsewhere on the internet. Thus your website is penalized.
Following the steps outlined above, you can create your own unique article from PLR articles. However, I would advise you to read up on article marketing to truly understand how to use this marketing strategy to bring targeted visitors to your website.